Customer Analytics

Numerica helps in identifying the right customers and customising your offerings to suit their needs and potential. We leverage on our wide statistical expertise and best practices from a variety of disciplines to deliver practical solutions and insights.

We use several statistical techniques, such as

  • Multivariate analysis
  • Conjoint analysis
  • Cluster analysis
  • Factor analysis
  • Structural equation modelling

Our marketing analytics services include:

  • Market measurement and segmentation
  • Customer segmentation
  • Product profiling
  • Marketing mix, modelling and optimisation
  • Customer satisfaction analysis
  • Retention modelling
  • Offer optimization
  • Customer lifetime value modelling