Customer analytics
Numerica helps in identifying the right customers and customising your offerings to suit their needs and potential. We leverage on our wide statistical expertise and best practices from a variety of disciplines to deliver practical solutions and insights.
We use several statistical techniques, such as
- Multivariate analysis
- Conjoint analysis
- Cluster analysis
- Factor analysis
- Structural equation modelling
Our marketing analytics services include:
- Market measurement and segmentation
- Customer segmentation
- Product profiling
- Marketing mix, modelling and optimisation
- Customer satisfaction analysis
- Retention modelling
- Offer optimization
- Customer lifetime value modelling